Interview with Maegan Clark: Social Media Manager

Shelby Sites, Social media manager?? Sounds catchy.

In my Digital Public Relations class we had a project where we had to interview a local social media manager. I had the privilege of interviewing Maegan Clark, social media manager at Heifer International (located in Little Rock.)

A little background on Clark: she graduated from Arkansas State University with a BS in journalism, emphasis in PR, and minor in marketing, then from University of Arkansas at Little Rock with a MS in Public Administration. Clark has worked at Heifer International since 2008, first a digital communications specialist, then became social media manager in 2014.

In my interview I asked Clark 20 questions, and I am going to talk about my top 3 favorite answers and how I will use this interview to help my post-college career.

Here is a picture of Clark with a llama.

(Questions are in black, answers are in blue)

Take Away 1

“Tell me about a project you worked on that you are especially proud of. It’s hard to pick one, honestly I am proud of our social growth. We have 180K Facebook fans, which is not a large number, but these are REALLY engaged fans, and to me, that means more than just numbers.” This made me realize that the amount of followers you have doesn’t matter. In today’s times you think that the more followers you have, the better your profile is. That’s not always the case. It is better to have loyal followers that engage in your posts than a lot of followers that don’t care about what your posting.

Take Away 2

“How important is writing in your career? Extremely. If you can’t write, then you should take every course, write for the college newspaper, READ MORE, and take more classes. No one who can’t write will make it in PR.” In my first PR class sophomore year my professor told me that PR was way more writing than talking, and if you think you can talk your way through this profession then you need to think again. Writing is more than press releases and news articles, it’s also writing on social media writing. You think it’d be easy to write social media posts, but you have to put on your critical thinking cap and think about your audience, what you’re trying to say and how you can connect with them in the simplest way.

Take Away 3

“What do you wish you had known before starting your career? Not to get too upset about my first job. If you’re lucky, your first job will suck.” This made me feel good, as well as bad. No matter how bad your job is, you will always learn something new. Even if it is how to learn to look out for a sucky boss. You will learn how to do better, think smarter and differently, and how to not let anything stop you.

I will use all of these tips to help me in my post-college career. I will continue to practice my writing, for both print and on social media, and to remember my audience. I don’t need to worry about the amount of followers I have, but more about how to get more engagements from loyal followers. Here is a link to the rest of the questions I asked Clark. All of her answers were great, and I’d love to share with you so more knowledge can be shared.


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